Wet n Wild Photofocus Foundation Review

Hello friends! Most of my foundations are a bit too dark for me right now, so I’ve been looking for a new product to add to my arsenal. I decided to go for a drugstore foundation to save some money. Well, Wet n Wild Photofocus Foundation was on sale for only $4.99 at Walmart (it’s usually $5.99), so I snatched it up. Today I’ll be testing it out and sharing my results!

The Wet n Wild Photofocus Foundation is made with a matte, light-diffusing complex which is supposed to prevent flashback. I don’t have my photo taken often, so flashback isn’t something that bothers me. However, I still wanted to test its claim, so we’ll check on that at the end of this post!

There are 20 shades of foundation available online, but there were only a select few at Wal-Mart. The whole shade range is a little white-washed, and their deepest shade really isn’t that dark.

Shade range, courtesy of Wet n Wild website

Because there were only a few shades in stock at Walmart, I went with the lightest shade – Porcelain. After testing it out today, I realized that it is definitely too light for me. But, that’s my own fault for picking from the limited section rather than ordering online.

The packaging is cute! It’s simple, sturdy, and looks great next to my other foundations. And, you can see the little cruelty-free bunny in the bottom left corner. 🙂


The Photofocus Foundation has a spatula applicator. I think it would be unsanitary to apply it directly to my face and stick it back in the bottle, so I put some on the back of my hand instead.


Below, you can see the consistency of the foundation. It’s a little runny, but not bad. Something I noticed right off the bat was that it has a very strong paint-like smell.


I was able to apply the Photofocus Foundation easily with a damp beauty blender. It blended in smoothly on most of my face, but clung to the skin around my nose. From far back, it looked really nice! It is medium coverage, but easily builds to full. It completely evened out my skin tone and covered my blemishes.


When you look close up, you can see that it clung to the skin around my nose. I hadn’t exfoliated my face in a couple days, but the flakes of skin weren’t detectable until after I applied the foundation.


I was able to remedy the textured areas while doing the rest of my makeup. I used Maybelline Age Rewind Concealer and RCMA No-Color Powder, which fixed the issue. Here’s how my finished makeup turned out:


And here is another up-close photo of my skin:


I also went into a dark room and took a photo using flash, to test their no-flashback claim. I think the foundation looks absolutely phenomenal under flash!


The foundation wore pretty well throughout the day, and it took about 6 hours for it to start wearing off the oily bulb of my nose.

In conclusion, if you have oily/combo skin and are looking for an affordable foundation with a matte finish and buildable coverage, this would be a good one to try. If you have dry skin, I would try a different foundation. My T-zone is slightly oily, but the foundation still clung there. So, if you have dry skin, I expect your results would be worse.

Please let me know if you have any questions about the Wet n Wild Photofocus Foundation! What is your go-to drugstore foundation?

Don’t be a stranger; keep me company in the comment section!


33 thoughts on “Wet n Wild Photofocus Foundation Review

  1. Keating Bartlett says:

    I honestly don’t think I’ve used anything by Wet n Wild since middle school haha once I hit high school, I wanted the fancy, expensive makeup which still use now at 25 lol but this looks like it has awesome coverage! My favorite drug store foundation is the Maybelline FIT Me Foundation. It’s my go to for when I run out of my good stuff or when I’m traveling and things like that. I’ll have it pick this one up and try it out!

    Liked by 1 person

    • The Whimsical Chick says:

      I’ve heard a lot of great things about the FIT Me Foundation! I won’t let myself buy another foundation until I use one up though! Wet n Wild is hit or miss for me. Some stuff is god awful, but their highlighters, concealer, and brow gel are some of my favorite products!


    • The Whimsical Chick says:

      A really great one is the No7 Stay Perfect Foundation! It’s $16 so a little pricier than some other drugstore brands, but it is one of the most natural looking medium-to full coverage foundations I’ve ever seen.


  2. llindaxxo says:

    I have yet to try this foundation, but I haven’t had a chance yet. I want to try it so bad! I’ve heard so many great things about this. I need to finish more of my foundations first before I get a new one though….

    Liked by 1 person

  3. la shell says:

    I never paid much attention to their complexion products but stuck with their lippies (for which I love). I do have oily combo skin and is always on the look out for a new foundation. Thanks for the review!

    Liked by 1 person

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